First things first – Please fill out this short survey. This will help me in assessing what I can do to make Solomon Says more exciting and useful for its users. I really, really appreciate it.
Now for the news of the week.
Solomon Says is currently the subject of a marketing project/case study in a course on Entrepreneurial Decision Making (EnDM) at ISB (Indian School of Business). The project is being conducted by Varun Jain (a very close friend of mine from my undergrad days at NSIT) of the ISB class of 2013 under Prof. Arun Pereira. Over the course of the project, I will be working with the two aforementioned gentlemen (mostly with Varun) to conduct market surveys, audiences analysis and other analytical wizardry to refine SolomonSays into an even more awesome product.
Quick background on how this came about. Essentially Varun was looking for a start-up to whet his new-found marketing chops on.. I was going around writing reviews and hacking away to glory with no time for reaching out to the wide world and finding a place in it. We discussed the website one day, and agreed that it could use some MBA lovin’. So starting this week with survey mentioned above, we’ll be doing some basic scoping exercises to (hopefully) understand out audience and define our market with a lot more clarity than before. These efforts will also try to discover how readers interact with the website and what we can build into it to make that experience smooth.
I have written before that I do not have a proper business plan yet for SolomonSays. Throughout this ISB affair, my focus will continue to be on how to make this the best, most helpful reviews website on the web. No doubt there are parts of the project which demand an emphasis on revenue streams and sustainability, but those come later. Till then, the spotlight, my dear readers, is on you.
Don't forget the survey.
Now for the news of the week.
Solomon Says is currently the subject of a marketing project/case study in a course on Entrepreneurial Decision Making (EnDM) at ISB (Indian School of Business). The project is being conducted by Varun Jain (a very close friend of mine from my undergrad days at NSIT) of the ISB class of 2013 under Prof. Arun Pereira. Over the course of the project, I will be working with the two aforementioned gentlemen (mostly with Varun) to conduct market surveys, audiences analysis and other analytical wizardry to refine SolomonSays into an even more awesome product.
Quick background on how this came about. Essentially Varun was looking for a start-up to whet his new-found marketing chops on.. I was going around writing reviews and hacking away to glory with no time for reaching out to the wide world and finding a place in it. We discussed the website one day, and agreed that it could use some MBA lovin’. So starting this week with survey mentioned above, we’ll be doing some basic scoping exercises to (hopefully) understand out audience and define our market with a lot more clarity than before. These efforts will also try to discover how readers interact with the website and what we can build into it to make that experience smooth.
I have written before that I do not have a proper business plan yet for SolomonSays. Throughout this ISB affair, my focus will continue to be on how to make this the best, most helpful reviews website on the web. No doubt there are parts of the project which demand an emphasis on revenue streams and sustainability, but those come later. Till then, the spotlight, my dear readers, is on you.
Don't forget the survey.
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